Nav just introduced me to an excellent blog by Mike Speiser of Sutter Hill Ventures. After reading a few posts, I quickly added it to my Google Reader, cause this guy is clearly pretty smart.
In an essay explaining why battery innovation is one of the most important fields of scientific research for the US Speiser says:
The single best way to manage consumer demand is by increasing prices. One way to improve energy efficiency would be to put systems in every business and every home that clearly shows users the cost of their consumption.
More good stuff on http://laserlike.com/